Basic Business

We live in a digital age where anything and everything is at your fingertips. The internet has become one of the most crucial aspects to marketing a business. According to a recent study done by Google, 97 percent of consumers search for local businesses online. Another 73 percent of all online activity is related to local content. If you are a business owner (small or big) and you are not marketing online then you are missing out on consumer recognition and potentially huge profits. The question then is: how do you market your business online?

Here are a few simple steps that you can take to increase your businesses marketability.

Make sure you have a website – If you do not have one, get one. The computer and smart phones have replaced the yellow pages. In today’s world, to have a business without a website is similar to having a business without a phone number. Websites allow customers to search your products/services, place orders, and contact you. It is easy and effective and everyone knows how to use the internet.

Email (email this link) – Similar to having a website, email allows for quick responses to customer questions, as well as saving you time and effort making phone calls. It is also important to include your email visibly on your business website. That way anyone who visits your website can easily contact you regarding your products/services. Also, by adding an "email this link" button, your website and any articles you may have can be shared with others more easily. For more information on this, visit our Add What? -- AddThis Blog!

Use Social Media – Almost everyone has some form of social networking whether it be Facebook, Twitter, or LinkedIn. You can use this social networking to increase recognition through word of mouth. YouTube is another outlet to allow consumers the opportunity to not only learn about your business, but to visibly see who you are as well.

Google Places – “Google” has become synonymous with web searches. For this reason, setting up an account with Google Places can help the marketability of your business. This feature allows your business information to be gathered together in one area so that it is easier to find your business information and your contact information (including your website). 

Branding – Branding is so important in marketing your business. Make sure you have a company logo, that way if people see the image it will remind them of your business. Everyone knows what the Target logo is, make your company that way too. Put your logo, website URL, and any other useful information on your business cards, website, email signature, and anything else you can think of to market your business and become known in the online community.

Marketing your business online or not is a very crucial part in succeeding as a business. Become known and stay that way by constantly updating information and keeping the public informed!

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