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Maintaining relationships with customers can be a challenge, but it doesn't have to be. An essential tool for a business' survival and growth can be reached by the use of a Customer Relationship Management web application. To maintain those relationships, a CRM system is a must. Customer Relationship Manager is one area in which paid systems and open source systems are on level playing field.

What is CRM?

CRM is short for customer relationship management. A CRM system is a web application that businesses use to organize information about their customers and leads. But a CRM system isn't just a list of contacts. It contains customers' details and history of their transactions with an organization, along with information about those customers' place or status in the sales process.

Many CRM systems can hook into financial and accounting systems to help organizations track earnings and costs. They can also provide analytics that enable a business to better predict a customer's future needs.

Using a cloud hosted CRM system require monthly fees, which cover everything from future development, backups, and often onboarding fees.

Using an open source CRM system requires only a web server, database, and browser.