This week’s website review is on the Beaumont, California Chamber of Commerce website. The website reviews are conducted from the standpoint of visually
seeing if these 7 categories are met: Design, Branding, Content, Functionality, Accuracy, Links, Social Media. If you are new to our site, check
out the blog post “7 Step Guide to Reviewing a Website” for more
detailed information about what we think should be visible on every website.
The web address we will be reviewing is www.beaumontcachamber.com.
Design – The design of the Beaumont Chamber site is pretty basic. The homepage only has a little bit of text, a few images and the
logo. The only thing I would suggest is to update it a little bit. If they give their site a facelift it shows the businesses in the community
that they care about their website and this will provide them with a good looking, easy to use website.
Branding – The website has their logo on it which represents their branding. It would be nice to see it a little more on a few other
pages maybe next to Join the Chamber or the Board of Directors section just to remind people what site they are on. By using a higher quality image it would enhance their branding because it would make the
logo look nicer and less pixilated.
Content – The content on the Chamber website is not as helpful as it should be. For a community website, they should have a lot of
content that informs anyone who goes to the website to try to receive some information about the city, the events, and the businesses within the
community (especially since they pay to be part of the Chamber). My suggestion is just to inform the community about anything and everything. Yes,
it may be something simple that everyone might know, but, there are some people who are unaware and this is the place they are going to TRY and
Functionality – The website is easy to navigate since there is not a lot of content. Everything is in the correct place which is helpful
and easy to find. One thing that I would change is the fact that you cannot click on the logo or the Beaumont Chamber of Commerce to take you back to the homepage. That is one thing that I find extremely helpful on websites because the logo should always be there, when sometimes
the “home” button is harder to find.
Accuracy – Are all the images and the people listed in the Board of Directors and Meet the Staff correct? I know of one person who is part of the Chamber and she is not
even listed, so I am going to have to say NO. Update, Update, Update! Keep your viewers wanting more and your traffic will increase because they
will see you care about your website. Make sure all of the event dates, times, and places are correct along with all contact information.
Links – There are a lot of links on this website. Like mentioned above in the content section they need to inform their visitors about
the community businesses. Just by adding a link is not what I am talking about. The links are great and helpful, but who wants to go and click
on eight different links to find out what they could have just by staying on one site. They have successfully linked all of their outbound links
on their Community Links page. One thing the Beaumont Chamber can do is link to other pages
within its own website to make navigating through their site a little easier for their users. Another thing is to make sure all images work on
your website—it does not look good when a whole page that is supposed to have images does not show up.
Social Media – The Beaumont Chamber of Commerce has a Facebook page but it does not show up on ALL of the web pages. Also, when you
click on the icon it takes you to the Beaumont Chamber of Commerce Friend page. Since the
Chamber is a business, their Facebook page should be set up as a company that way people can “Like” the page and not have to worry about being
accepted or not.
There are many things that the Beaumont Chamber of Commerce has on their site that is helpful but they just need to go that extra step to make it perfect.
By adding more content, fixing images and links, and updating the design a little bit, their site will look like new and their rankings will be
better in the search engines.
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Services revamps the Beaumont Chamber of Commerce website.